Friendzone isn’t so bad. Happy Singles Day.

Everyone wants to use Valentine's Day as an excuse to sell. That's why we thought that SEAT could claim a similar territory but in a different way. Because it’s a young spirit brand we thought that love cliches were not as funny as "The singles day" on 13 February. So we took advantage of this day to make a joke of our parking features.

Agency: C14TORCE DDB
Creative director: Guille Gómez
Art director: Josep Torrent

Copy: Guillem Zuazola