The FCB REAL HEROES: An unusual t-shirt swap

In every game, it is common to see fans asking for the t-shirts of their idols. However, during 2022 Christmas we wanted that FC Barcelona did the opposite for one time. Instead of the usual, players asked for the jersey to their real idols: those children facing illness. 

It has been proven that Positive emotions help the well-being of children with serious illnesses. That’s why thanks to the pediatric well-being program of the FC Barcelona Foundation: Ter Stegen Sergio Busquets, Pedri, Mirotic, Higgins and Sergi Roberto requested the t-shirt to those children during a match. Kids are still drop jaw!

Agency: Lola Mullen Lowe

ECD: Néstor García

CD: Helena Marzo

Copywriters: Zack Kesselman & Guillem Zuazola

Art Director: Pablo Luna & Ivan Pugliares

Juniors: Martina Spuche & María Ubalde