If Redoxon® is an expert in improving defensive systems, we had to show it by helping those who needed it most. That’s why a pharmaceutical company went into football: to train the defences of the C.E. Seagull. Because after seeing them relegated two categories, we felt we could do something to help them to improve..... Something like bringing in Mapi León to train their defences? Sure.

#DefencelessDefenders is a campaign that takes a step away from the big stadiums and big teams, to demonstrate the importance of having good defences.

Agency: Lola Mullen Lowe

Executive Creative Director: Néstor García & Nacho Oñate

Creative Director: Saray González

Senior Art Director: Libe Amunarriz

Senior Copywriter: Guillem Zuazola